Recognized as Top Teacher of the Year at PGA TOUR Superstore, I specialize in helping golfers of all levels elevate their game through proven instruction, mindset training, and personalized coaching.

My teaching philosophy blends fundamentals, modern technology, and confidence-building strategies that translate directly to better performance on the course.

Coach Robert “Bob” Ford, Sr. was born and raised in Jackson, Mississippi and initially played baseball at Provine High School and at Jackson State University. It wasn’t until 1989 that Mr. Ford played his first round of golf after moving from Jackson, Mississippi to St. Louis, Missouri with his brother, Curt Ford, who played professional baseball for the St. Louis Cardinals and the Philadelphia Phillies.

After falling in love with the game of golf and tenaciously practicing, Ford quit his job as the general manager of a St Louis Health Club to pursue a professional career in golf. Initially, Ford started off playing as a golfer, but quickly realized his passion for teaching and coaching. Most importantly, Ford using his teaching as a ministry coaching players to learn and grow from novice to avid golfers.

Throughout, Ford’s career, he has received various recognitions and awards such as the first African American to hold the title of “PGA Apprentice of the Year” for Gulf States Section (Mississippi Chapter) and President/Vice- President of PGA Apprentice Assistant for the Gulf States Section. While away from the game of golf, Ford is a philanthropist and uses his gifts and talents by changing and empowering young men by sharing his life story and experiences that he has gone through and learned from to help the younger generation by giving back to the community and through mentorship through his “Dressing for Success” workshops and conferences. Also, Ford is the host of the “Robert “Bob’ Ford, Sr. Talk Show” and “Let’s Talk Golf with Robert “Bob” Ford, Sr. & Friends”.

Ford’s mission is to introduce people to the game of golf and to provide them with skills and knowledge to play with confidence for business, networking, relaxation, and most importantly fun!